Digital marketing has taken over traditional marketing and hence the methods of lead generation have also changed. Today the process of turning leads into prospects has been simplified and made efficient. Here are the top automation tools that help boost lead generation.
Hubspot is one of the biggest and well-known tools on the market for SaaS companies and agencies. The all-in-one marketing and CRM solution has features for managing contacts, posting to your blog, lead generation and more. It has free as well as paid plans. As the features increase, so does the pricing. Hubspot has three main platforms: Hubspot CRM, Hubspot Sales, and Hubspot Marketing. Free plans are available for all of them, but the features would be restricted.
OptinMonster has the options to integrate with all major email marketing and CRM platforms, making it easy to capture, share, and manage leads. It has advanced targeting rules for marketing campaigns- page level targeting, exit-intent technology, onsite retargeting and lead sharing features. Through this lead generation tool, you can create special offers and promotions for returning visitors and to easily share leads with joint venture and co-marketing partners.
This tool is WordPress plugin which helps in lead generation by asking the prospective customers who visit your website to fill up forms and surveys to help get a better understanding of they want. One can also create polls. These forms can be integrated with other lead management tools and attract new users. WPForms comes with pre-designed templates which are equally responsive on mobiles, desktops and tablets.
Aeroleads helps you find the qualified contact details of companies and persons from around the world. AeroLeads tool provides you generate leads based on your requirements as a Google Chrome plug-in. It has a lead management page where you can add, sort, filter and edit the e-mails and phone numbers. The tool will deliver you the contact details of prospects and leads within 24-48 hours.
Aero Leads integrates with some other lead generation tools like sales Force, Mail chimp, Hub Spot, Zapier, Insightly and pipe Drive etc.
Marketo is a lead generation tool from Adobe. It helps businesses to in contacting the prospective customers. Leads are attracted through both inbound and outbound marketing which helps bring in quality and genuine customers.